Ebay si espande: nasce Automobile.it

Condividi, fai crescere BananAffair!

Questo febbraio zitta zitta Ebay ha messo le mani su un importantissimo dominio e ci ha costruito sopra un interessante nuovo portale di compravendita tra privati.
Automobile.it, così si chiama il neonato sito di Ebay, va a scontrarsi in un mercato già abbastanza saturo con giganti del livello di Autoscout24, Secondamano, Automotoannunci, Subito.it e tutti gli altri. Anzi, sembra addirittura cannibalizzare il portale di Ebay per lo scambio Kijiji o anche chiamato Ebay Annunci.
Allora perché buttarsi nuovamente sul mercato? Semplice; questo settore in particolare, cioè gli annunci di auto e moto usate, è terribilmente interessante e strategico in quanto muove moltissimo traffico interessato, buona parte del quale non fa altro che costruire i contenuti.
Inoltre Ebay deve aver colto che nella generalizzazione dei siti di annunci più generalisti come Subito.it, Secondamano e lo stesso Kijiji, mancava  quella cura nel trattare un bene, l’automobile, molto amato e considerato. Un canale specializzato significa maggior controllo sui contenuti e maggiore affidabilità espressa degli annunci.

Al momento Automobile.it sembra ancora in rodaggio e gli annunci sembrano aumentare di giorno in giorno anche se non è ancora possibile paragonarlo al gigante Autoscout24. Solo questione di tempo?

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